Marketing has become essential for companies to promote their products or services. No matter the sector, the target, what you sell or what service you offer, you need to have a well marketing thought-out strategy. For several years, we have seen the emergence of many types of marketing: Traditional marketing …

We used Crisp for a long time at Meta API, but since we use HubSpot for our Marketing & Sales teams, it makes sense to move our support to HubSpot Chat. HubSpot Visitor Identification API is used to add a name on a user inside HubSpot Chat, and you need…

An API (Application Programming Interface) is a door between 2 applications, allowing them to communicate and exchange data. No matter the programming language, the API is used to avoid the development of a new app, an easy and quick way for developers to connect to the app they need. …

Downtime management is a key element of user experience and therefore customer satisfaction for any company conducting online business. It applies whether you are a product or service company and is especially critical for SaaS tools. Uptime availability became such an important indicator that it is now part of many…

Pennylane is an all-in-one financial and accounting platform for business owners and their Certified Public Accountants (CPAs). The objective of Pennylane is to give business owners a full and detailed overview of their finances so they can take the right decisions to run their business. …

Keeping abreast of the evolution of a specific technology or the performance of your competitors and the evolution of the market is essential to take informed business decisions. Whether you are a C-level or business owner or a Sales & Marketing manager you want to have all the information…

Octopush is a solution that allows you to communicate with your audience through SMS, WhatsApp, or even voice SMS. This a great tool that can be used by any business function of your company: sales, customer success, marketing, business operations… Indeed, Octopush platform allows your business to connect with your…

Why a Pull Request Reminder? As a tech team, we love when new features and bug fixes are shipped fast in production. For this, we want, as a member of this dev team, to be reminded of all Pull Requests I have missed (sorry guys…) and the ones which are finished but not merged yet. …

And why can it help your SaaS company focus on getting more licenses? — You are a SaaS company providing client services to other companies? Your solution is a software addressing a particular business need that can be outsourced like communication & customer relationship platform, ticketing & after-sales support, purchasing & HR process? This article is made for you! SaaS solutions like yours…